| MTV Rocks | |
|---|---|
| Launched | October 1998 |
| Owned by | MTV Networks Europe |
| Picture format | 4:3, 576i (SDTV) |
| Audience share | ~0.0% (June 2011, BARB) |
| Sister channel(s) | MTV MTVNHD MTV Base MTV Classic MTV Dance MTV Hits MTV Shows VH1 Viva Comedy Central Comedy Central Extra Nickelodeon Nick Jr. Nick Jr. 2 Nicktoons |
| Website | MTV Rocks |
| Availability | |
| Satellite | |
| Sky | Channel 354 |
| Cyfra+T | Channel 102 |
| CanalDigitaal | Channel 25 |
| n | Channel 140 |
| Dolce | Channel 455 |
| TV Vlaanderen Digitaal | Channel 41 |
| yes (Israel) | Channel 78 |
| ZON TVCabo | Channel 141 |
| NTV Plus | frequency 12284 R |
| Digital+ (Spain) | Channel 82 |
| Cable | |
| Virgin Media | Channel 325 |
| UPC Ireland | Channel 702 |
| @Home (Netherlands) | Channel 176 |
| UPC Romania | Channel 606 (digital with DVR) Channel 108 (digital) |
| ZON TVCabo | Channel 141 |
| Hot (Israel) | Channel 93 |
| VDNET (Lithuania) | |
| naxoo (Switzerland) | Channel 133 |
| Smallworld Cable | Channel 345 |
| IPTV | |
| iNES | Channels Vary |
| T-Home (Hu) | Channels Vary |
| Free (Fr) | Channel 54 |
| Alice Home TV (Italy) | Channel 780 |
| Stream TV (Russia) | Channel 10 |
| Imagenio (Spain) | Channel 117 |
| MAX TV, T-Com (Croatia) | Channel 604 |
MTV Rocks (formerly MTV Two, MTV2 Europe and M2), is a 24-hour alternative music channel operated by MTV Networks Europe. The channel is widely available throughout Europe on subscription satellite and digital television services.
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The structure of the MTV Networks is different in Europe from in the U.S. and so the role that MTV Two plays is somewhat different. The various nation MTV channels remain the flagship channels bringing a wide variety of popular music and many different show formats (including documentaries, reality TV, charts, text shows, and countdowns) however digital satellite in the UK has allowed MTV to operate subsidiary channels with their own specialist areas. So while in the US MTV2 is a varied, slightly alternative channel, in Europe MTV Two is dedicated exclusively to alternative rock and indie, with the occasional alternative hip hop song; while other music output carried on MTV Base, MTV Dance, MTV Hits covering urban music (hip hop, rap, R&B and garage), Electronic dance music, and chart music respectively.
MTV Rocks initially began as M2 in October 1998: the channel had an interactive feel to it. Here viewers controlled the overall content of M2 in terms of its playlist and channel identity. The channel initially had limited availability only being available in the United Kingdom, Republic of Ireland, Scandinavia, France and Spain. In June 2000, MTV Networks Europe expanded M2's availability across Europe and decided to rebrand M2 as MTV2 similar to the rebranding on its sister network in the US. The structure of the MTV2 in the US differed from its European counterpart. MTV2 Europe primarily focused on alternative indie themed shows and music videos, while MTV2 in the US focused on reality tv programing, alternative music videos and alternative hip-hop.
In the late 2000s, MTV2 Europe began to air a range of reality programming, but music was still the main focus of the channel. In 2000 the channel developed the first example of 360 degree programming. Viewers could choose an hour's worth of music and idents using the BAFTA Interactive Entertainment Awards winning website, which would then be broadcast usually throughout the night with little or no manipulation by the channel. Viewers would be emailed their transmission time, their selection and the option to forward to friends. It was one of the first 100% Adobe Flash websites).
In September 2002, the MTV2 Europe introduced its own on-screen presentation and graphics, and started to use much more original programming, the jewel in the station's crown being Gonzo, hosted by the then MTV UK & Ireland VJ and now BBC Radio 1 DJ Zane Lowe and regularly featuring interviews with bands along with contributions from members of the MTV2 Internet forums. It was relaunched in 2006, moving from an hour-long format broadcasting every weekday to a single two-hour show on a Friday. The show won the NME Award for Best TV Show in 2006. Unlike other MTV channels available in Europe which have regular commercial breaks, MTV 2 (as it was) ran without any advertising (apart from MTV promotions and idents) for large parts of the day, which was eventually reduced to midnight to 6pm every day. Commercials shown were mainly for albums, DVDs, films and products that target the channel's main audience. However, from September 2005, MTV2 started to play these commercials during daytime, but still runs without interruptions throughout the night from 1am.
In 2007, following a rebranding of MTV's channels available in the United Kingdom, MTV2 Europe was briefly rebranded as MTV Two. and the presentation was changed as part of MTV's wider efforts to amalgamate the five British MTV channels into a singular brand with a common identity: the new logo is similar to the other channels, with the channel's playlist represented by a South Park-esque character who plays a Flying V guitar.
On 1 March 2010, MTV2 was replaced by MTV Rocks. The channel now reflects a similar on-air identity as other MTV Networks International's channels. The channel has a similar playlist and schedule as MTV2 Europe for the time being.[1]
On Monday, January 10, 2011 MTV Rocks launched in Italy replacing MTV Brand New.
The channel concentrates on providing a place for new music and upcoming artists in the areas of rock, punk, indie, metal and similar genres.
Themed slots used to be a regular feature on the channel, as well as SMS-oriented shows, showing viewers' text messages in an on screen chat forum, and shows like The Takeover where artists like Sonic Youth, Fall Out Boy, The Futureheads as well as former Faith No More lead singer Mike Patton present videos they have chosen from the MTV archives. The majority of the channel's output was made up of back-to-back music videos, with shows such as Beavis and Butthead and Daria aired occasionally.
MTV Rocks' on-air identity has been produced by Dutch graphic design team PostPanic. MTV Rocks reflects MTV Networks Internationals on-air and off-air branding. The graphics were commissioned by MTV Networks Internationals design team MTV World Design Studio who have created the original MTV Popx1000 branding.
Current
Past
In recent years, MTV Two has taken Gonzo on different tours of the United Kingdom. Gonzo On Tour has been a regular tour for the past two years, touring various Barfly venues and filming the results for broadcast on the channel. Bands such as The Eighties Matchbox B-Line Disaster, Goldie Lookin' Chain, Franz Ferdinand, Queens of the Stone Age, Kaiser Chiefs and Maxïmo Park have played in the past, and in 2005 the tour featured bands such as The Rakes, Arctic Monkeys, Editors, and The Subways headlining one venue each, with support from Test Icicles and Be Your Own Pet.
In May 2006 the channel held a series of gigs at Brighton's Great Escape festival, with The Futureheads, The Cribs and Mystery Jets headlining alongside bands such as Metric, The Sunshine Underground and The Fratellis; the gigs were filmed and broadcast a few weeks later alongside interviews and backstage clips.
Other live events MTV Two have staged include the Bandwagon Tour featuring Viva Voce, Clor, The Departure and The Kooks, along with gigs at SXSW and coverage of the Reading and Leeds festivals.
In November 2006, MTV Two hosted its first Spanking New Music Tour where Fields, Forward Russia and The Maccabees supported headliners Wolfmother, with live footage from the Brixton Academy gig broadcast in a Gonzo special.
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